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Speed Racer Fallout?

  • May. 13th, 2008 at 9:07 AM
ATLA: Sokka-oh shit!
The past year has seen Hollywood studios jump at the opportunity to produce live-action versions of our fav anime and manga properties, including the recently announced Ghost in the Shell, which will be exec produced by a certain Steven Spielberg, Akira, which is being exec produced by Leonardo DiCaprio, and the in-production Dragon Ball Z.

But, with the massive box office failure of Speed Racer, which came in third in its opening weekend (up against comic book flick Iron Man and the critically panned Ashton Kutcher/Cameron Diaz vehicle, What Happens in Vegas...), will studio heads rethink their plans regarding these flicks based on popular anime and manga?

As a PR/marketing professional, I think that studios will have to reconsider their publicity/marketing plans in terms of how they "sell" their movies to both the fan base and the general public. They can't assume that it'll be an automatic moneymaker because it has great actors and directors, amazing effects, and is based off of a profitable property (as Speed Racer did). Additionally, they need to consider their core audience. The Wachowski sibs wanted to make a family-friendly flick and ended up making a seizure-inducing, two-hour technicolor headache.

And, of course, there's no denying the fact that comic book-based flicks are successful because, overall, they're just good movies. See: Hellboy, Batman Begins, and the aforementioned Iron Man. Good movies still need to be good movies - as a PR person, I know you can't "sell" crap to people, no matter how much you try to spin it.

Lastly, studios need to make sure they don't alienate all the hardcore fanboys and fangirls out there, either. Especially since those are the people who will be the first to critically praise or pan any adaptation. So, studios need to find a good balance (in terms of story adaptation) and closely watch production, as opposed to simply "trusting" filmmakers to do what's in the best interest of the audiences.

Anyway, how do you think this affects M. Night Shyamalan's live-action adaptations of Avatar: The Last Airbender, if at all? Any thoughts on how this might affect the other anime- and manga-based flicks?

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Comments

[info]pinumbra wrote:
May. 13th, 2008 04:54 pm (UTC)
personally, I am one of those people who think "Akira" is a movie that just should not be touched. It was already such an amazing story, that an adaptation can only look very poor in comparison. Choosing Di Caprio as screenplay writer (or whatever he does for the movie, I only skimmed the article) does not make it a better live action movie. My thoughts currently, are that they either should drop it, or work extremely close with the writer and artist of the original.


About Avatar, since Shyamalan and Mike and Bryan seem to work together, and the latter two seem to approve of his work so far, I think it's gonna be a pretty decent movie, as long as one does not compare it directly to the series. Of course there will be disappointments, but if regarded separately, I think it has potential to be a great hit.
[info]renagrrl7 wrote:
May. 13th, 2008 05:03 pm (UTC)
Yeah, the things I've read regarding the film adaptation of Akira have left me less than confident in the abilities of DiCaprio et. al to produce a good film. The change from Neo Tokyo to a post-apocalyptic New York just don't sit well with me, especially since the two cultures' responses to the destruction in the film would be VASTLY different. I wonder if they will bring on the original writer; it would definitely make for a more authentic production, if nothing else, and I would be that much more supportive of the film.

And, yeah, the ATLA movies sound like they'll go somewhat well, especially with the creators exec producing. I'm still keeping my fingers crossed, though, because a lot can happen over the course of production on a film.
[info]dietotaku wrote:
May. 13th, 2008 05:10 pm (UTC)
wait, they're changing the LOCATION? that's bullshit. you can't expect to sell a movie based on its cult status with a crowd that loves japanese culture if you're going to TAKE THE JAPANESE CULTURE out of it. why would ANY of akira's fans want to see the story take place anywhere BUT japan?
[info]renagrrl7 wrote:
May. 13th, 2008 05:15 pm (UTC)
EXACTLY! It's simply a stupid move to make the film more palatable to Western/U.S. interests. Follows my point regarding not alienating your hardcore fan base...Unfortunately, this is somewhat the same argument as the whole "dubs vs. subs" in anime - do you take away some authenticity in order to make it more attractive to the majority or not?

And, let's face it, producers are just looking for a way to make money. I'm just hoping that DiCaprio comes to his senses and, as a fan of the original, makes an adaptation that more closely mirrors the original.
[info]dietotaku wrote:
May. 13th, 2008 05:30 pm (UTC)
i can see why american audiences might be wearing of subs, because if my mom is any indicator, hearing a foreign language you don't understand any of is jarring enough without also having to read your way through a show/movie. but to be put off because it doesn't take place in AMURKKA? that's just fucking retarded.
[info]dietotaku wrote:
May. 13th, 2008 05:31 pm (UTC)
wary, not wearing. guh.
[info]renagrrl7 wrote:
May. 13th, 2008 05:35 pm (UTC)
I know what you meant! ^__~

i can see why american audiences might be wearing of subs, because if my mom is any indicator, hearing a foreign language you don't understand any of is jarring enough without also having to read your way through a show/movie.

My hubby's pretty much the same way - I only get to watch subs when I'm watching all by my lonely. Otherwise, it has to be dubbed for him to follow along/not get frustrated trying to read quickly...

But adapting to American tastes is pretty much the only other reason I can think of as to why they'd change the setting. Either that or it's because of taping locations, which I can't imagine it would be because New Manhattan will look (hopefully) so different from the New York we know today (it being built off of the yen and all) that they'll have to use a lot of sound stages and special effects.
[info]pinumbra wrote:
May. 13th, 2008 05:34 pm (UTC)
BUT- BUT THE WORLD ONLY CONSISTS OF AMERICA AND A FEW ISLETS RITE? 8O

I never understood that mentality, but then again, I'm not someone who is bound to a specific country.
[info]renagrrl7 wrote:
May. 13th, 2008 05:36 pm (UTC)
It's simply American ethnocentrism at it's best (or is that worst?). I don't get it myself, but maybe that's because I'm multi-ethnic to being with?
[info]fani wrote:
May. 13th, 2008 08:11 pm (UTC)
...never mind the fact that AMRIKA is made out of ALL the world's culture
[info]pinumbra wrote:
May. 13th, 2008 05:28 pm (UTC)
It's gonna take place in "New Manhattan" which was built with Japanase money. Logic....where has it gone?
[info]fani wrote:
May. 13th, 2008 05:18 pm (UTC)
I think what they *really* need to do is consider the CORE of the story and not just all the superficial aspects of it like they did with every other American property adaptation.

Spiderman: Teen angst +Superhero powers+ New York (Granted, I know it's more complicated than that but Raimi did capture all the core elements that make Spiderman, Spiderman. The angst, the superhero powers and the cynical attitude of the New York public as well as the villain angst, unrequited love etc etc)
[info]renagrrl7 wrote:
May. 13th, 2008 05:25 pm (UTC)
I think what they *really* need to do is consider the CORE of the story and not just all the superficial aspects of it like they did with every other American property adaptation.

I think you really hit the nail on the head there - any GOOD comic book-based property has done that and all the bad ones, well, the bad ones don't (see: Batman & Robin, Ghost Rider, and Fantastic Four).
[info]pinumbra wrote:
May. 13th, 2008 05:32 pm (UTC)
I think I wouldn't mind if Di Caprio was known as a FABULOUS genius at writing, but at the current stage, all I can see is that they're gathering people with famous names, so that the attention of a lot of people is caught.
[info]renagrrl7 wrote:
May. 13th, 2008 05:37 pm (UTC)
And considering this would be his debut (either as director or producer), it could all end very, very badly...I think that's also the reason he's pulling together an A-list of actors.
[info]dietotaku wrote:
May. 13th, 2008 05:03 pm (UTC)
i think the main reason i didn't go see the speed racer movie (aside from generally not being a speed racer fan) is that it didn't LOOK like speed racer. it looked like "the fast and the furious" on an acid trip. all i saw look at those trailers were characters i didn't recognize, a bunch of hyperfuturistic cars and neon lights. i'm pretty sure you got to see GRASS and SKY in the original speed racer anime.

the #1 thing m. night can do to help the atla movie appeal to its fanbase is FILM IT OUTSIDE. a majority of the series takes place outdoors, so it needs to LOOK like it's taking place outdoors.
[info]renagrrl7 wrote:
May. 13th, 2008 05:12 pm (UTC)
I was actually a pretty big fan of Speed as a kid, but I'm holding out on seeing this in theaters because it sounds like a total waste of money. And let's face it - I'm cheap and can wait for it to show up on Starz or something...

And I agree on the whole acid trip thing - it doesn't look anything like the '70s version of Speed. It's more of a rendition of Speed in the future, but without all the goofy, somewhat self-effacing/tongue-in-cheek humor I remember. And it looks like the Speed film takes itself too seriously anyways (or maybe that's the Wachowskis?) - part of the original's attraction was the fact that it's totally cheesy.

And directors definitely need to pull back on using CGI/special effects for EVERYTHING. Part of the attraction of the Lord of the Rings was the fact that they used outdoor shots that looked like Middle Earth, not some digitally manufactured impostor. Granted, they need to use special effects for the bending and all that, but I want to SEE the Earth Kingdom, Fire Nation and North/South Poles as they exist in nature...
[info]fani wrote:
May. 13th, 2008 05:10 pm (UTC)
M Night's Avatar adaptation:

IT WILL END IN CANON ZUTARA WHAT A TWEEEEEST
[info]renagrrl7 wrote:
May. 13th, 2008 05:15 pm (UTC)
We can only hope, right? XD
[info]pinumbra wrote:
May. 13th, 2008 05:30 pm (UTC)
YOU ARE A PERSON AFTER MY HEART

HAVE AN INTERNET
[info]dietotaku wrote:
May. 13th, 2008 05:44 pm (UTC)
YES SHAMALLAMA DON'T LET US DOWN WITH YOUR TWEEEEEEESTS
[info]fani wrote:
May. 13th, 2008 08:10 pm (UTC)
and Mai marries Zombie!Jet WHAT A TWEEEEEEEESSSSSTTT
[info]icedragoncat wrote:
May. 13th, 2008 05:38 pm (UTC)
I was thinking about the failures and successes of such films, and concluded that they should either keep it how it REALLY went, or simply leave it be and let the fans bask in the glow of their now ended series. Or, if they do a Transformers deal. Transformers was a SUCCESS to me. The action, the story...save the romance. -__- That girl was there for the guys.

But yeah, just because shit blows up doesn't make it a good movie. They need to develope an actual plot, one that ties in with the original, and go with that.

I'm sure that Avatar won't be affected. The anticipation is already set. or so it would seem with all I've been hearing about it.
[info]renagrrl7 wrote:
May. 13th, 2008 05:44 pm (UTC)
I think Transformers was one of those anomalies. Then again, it didn't have a huge backstory and lexicon to it, as it was based on a Japanese toy that then became a cartoon. And I agree on the female lead - she was just eye candy for the audience.

And agreed on the blowing up shit part - actual story, character and plot development, and well done cinematography are needed, too.

And, with the cartoon coming to an end, I think the movies will become the next focus of the ever-rabid fandom pretty soon here (if not already).
[info]sockai_chan wrote:
May. 13th, 2008 08:33 pm (UTC)
I think they are still going to do the movies becasue some anime/manga adapted films do well. Also they will continue doing so becasue the anime fan base is getting bigger and they are going to take advantage of that even though the true anime/animation fans might not watch them.

As for the Avatar live-action movie. I think M. Night thinks the fans will totally watch it. (I know I will even though I'm a bit worried) But it woun't nessesarly do well in my opinion.
[info]renagrrl7 wrote:
May. 13th, 2008 09:29 pm (UTC)
Oh, I'm sure they'll keep making the movies, but I wonder if studio heads will "think twice" before going into production on a film based off a manga or anime property.

I think people who are fans of M. Night and/or ATLA will watch it (I most likely will, too), but I don't think it'll have the blockbuster success that Nick and Universal are hoping for.

And awesome icon, my dear!